It’s hard to argue that somebody staring at the television for five minutes is working very hard toward a tangible goal. But in the case of Burger King’s “Whopper Lust” promotion, likely its last with outgoing agency Crispin Porter + Bogusky, it’s true.
To prove that they are giving the rotating Whopper their undivided attention, viewers must press a series of buttons when prompted by the screen. Staring at the sandwich for five minutes earns a free-Whopper coupon, but people can keep going and win two Whoppers for 15 minutes or three sandwiches for 30 minutes. Click here to read the story