Burger King splits with ad agency after seven years
by The Restaurant News
Mar 21, 2011 | 1548 views | 0 0 comments | 5 5 recommendations | email to a friend | print
Burger King Holdings Inc. has parted ways with its longtime advertising agency Crispin Porter + Bogusky, which had produced such provocative campaigns as Subservient Chicken, Whopper Freakout and Whopper Sacrifice, as well as dozens of commercials starring mascot The King.



A joint statement issued Friday left unclear whether Burger King dismissed Crispin Porter or the agency resigned the account.



“Burger King Corp. and Crispin Porter + Bogusky have enjoyed a tremendously successful relationship over the past seven and a half years,” the companies said. “During that time, our creative partnership resulted in countless innovative and engaging campaigns for the BK brand. We are incredibly proud of all that we have accomplished together, but have mutually decided that now is the right time to part ways. We are fans of each other’s work and wish each other much success in the future.”



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