The Technical University of Braunschweig in Germany said the animal, about 5 inches long, had been named Calumma tarzan as a "flagship species" to draw attention to the bio-diversity of central-eastern Madagascar and encourage the creation of areas free of logging.
Philip-Sebastian Gehring, the lead author of an article describing the animal, said, "The Tarzan chamaeleon is going to use his celebrity name to promote protection for this last patch of forest."
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